The art of reaching people to the message is advertising. Generally, advertisements make people aware of any product, service or social issue. The advertising department is one of the main departments of any industry that makes the industry competitiveness in today’s corporate environment. Indian advertising industry is on the path of progress today, where it will provide employment to thousands of youth in the next few years.
In the rapidly growing Indian economy, the field of advertising has brought new employment prospects. Advertising agencies are always searching for such fundamental and talented people who can present their independent ideas as well as working in the group.
Advertising companies employ people of different educational backgrounds at different levels of their departments. To start, you must have a professional degree or diploma in a particular area. Apart from this, the strong gesture on language and the high level of communication skills play an important role in making you the head of the region.
You can choose one of the following courses for planning in a particular department of the advertising company:
(A) Customer Service – PG Diploma in Marketing or MBA
(B) BFA or AMPA in Studio-Commercial or Fine Art
(C) Media – Journalism, Mass Communication or MBA
(D) Finance – CA, ICWA or MBA (Finance)
(I) Specializing in film-audio-visual
(F) Production – Courses in Pre-Press Processing and Printing
After completion of the course, the best way to get into the field of advertising is “on-job training” which provides almost all good institutions as an important part of the curriculum.
Make Your Debut in the Advertising World
First and foremost to make your debut in the advertising world is to be creative. These creatures can be in any form – whether it is in language or in the form of dialogue capability, in the form of art or in the form of innovative ideas.
The minimum qualification for postgraduate in advertising is that graduation with 50 percent marks in any subject. It is essential to enter the entrance exam, interview or both for admission to all these courses. Some institutes also offer training in graduate level, for which the candidate is required to pass class 12.
Is this the right career for me?
If you are enthusiastic, self-employed, creative, optimistic and have the ability to work together, the field of advertising can prove to be a great career option for you. The ability of mass communication and understanding of people is an essential skill for those seeking career in advertising, which is helpful in understanding the needs of the customers and making decisions on their basis. Institutes training in the field of advertising develops the following qualities in the candidate-
(A) Impressive communication
(B) Presentation and Management
(C) Ability to work in and lead the group
(D) stress management
(Y) Enlightenment ability
(L) Competitive ability
There is always the need for educationally qualified and experienced workers for advertising to various national and international companies employed in India. However, in this rapidly expanding business, priority is given to the ability of a person to be more creative and to do something new than academic ability.
How much will it pay?
Annual fees in institutes such as the Mudra Institute of Communication, Ahmedabad, is about Rs 1 lakh. But fees in some government and private institutions are less than that.
Getting scholarship is a daunting task. Most scholarships are given on the basis of excellent academic performance.
There are many employment opportunities in the field of advertising – from private advertising companies to advertising department of large government and private companies. Apart from this, you can also be employed in newspapers, magazines, radio and TV business departments, market research companies etc. Freelancing can also be an option.
There are some important posts of Ad Manager, Sales Manager, Public Relations Director, Creative Director, Copywriter and Marketing Communications Director, which can be employed.
Depending on the size of advertising agencies and their turnover, the pay scale depends. Large and well-known agencies work according to a systematic arrangement, whereas in small and mid-level companies, the same person has to demonstrate many tasks.
There is no barrier to pay scales for the appropriate person in this area. In fact it depends on the person’s qualifications, education and his experience. Initially you are assigned basic tasks, but as your experience grows you can be given great responsibility like dealing with customers.
You can easily start at a lower level from any agency, but in order to climb the ladder of success you must have the above mentioned qualities. Your ability to work and experience increases as well as your pay scale increases. Starting from the Creative Department, you can easily get a monthly salary of 8-15 thousand.
Demand and supply
There is immense potential for talent in the field of advertising in India, especially for those who have studied in commercial arts. MBAs can also play an important role in the field of customer care. There is always a demand for creative people in the advertising world. It is very necessary to have multi-faceted talent to achieve success in this field.
Despite the global financial crisis, the Indian economy is on track and the advertising market is also continuously rolling its legs. Almost every industry has a positive impact on the advertising industry.
The Indian advertising industry is of high quality and there is no shortage of talented individuals who have interesting and innovative ideas with high performance capability. This is the reason that national and international agencies are being invited to recruit Indian talent today.
Not only is the world-class performance of Indian advertising agencies being recognized but it is also being appreciated all over the world. Indian agencies are successfully executing both national and international projects, and this is possible because Indian agencies solve every problem of customers.
Media Advertising, Media Advertising, Media Planning, Servicing, Media Buying, Pre and Post Campaign Analysis, Creative Conceptualization, Market Research, Marketing, Public Relations and Branding – All these types of services are now being promoted by the Indian advertising industry. is.
Positive / Negative Aspects
Challenging and satisfying job
Due to joining the country’s leading industries, the immense potential of continuous progress
Work-based Incentives with High Salary
Opportunity to meet famous celebrities of the industry
Notorious for extremely long working hours
High tension and pressure area
Role and Designation
The area of advertising offers many interesting and beneficial careers. Broadly, they can be divided into two parts – executive and creative
Executive: This includes – Customer Service, Market Research and Media Research. The working area of the Executive Department is – Understanding the needs of customers and finding new business prospects keeping the established business. This department finalizes the proper media analysis for clients, the right place and time of advertising, and the financial dealings with the customer and financial matters related to it.
Creative: The creative team includes Copy Writer, Script Writer, Visualizer, Creative Director, Photographer, Typographer, Animator etc. These departments create actual advertising in various media formats. The creatives of this department work to give the impression to the customer keeping in mind the needs of the customer.
Since there are different types of ads based on different media forms (print-newspaper, magazine, billboard, etc.) on Broadcast-TV, Radio, Internet etc., you can choose specialist courses according to your interest.
List of leading companies
Some big names in the field of advertising and media planning, with whom every student wants to join, are as follows:
Hindustan Thomson Associates (HKA), Mccann Ericsson, Leo Burnett, Gray, RK Swamy (BBDO), Bates, Rediffusion DY & R, Lintas India Limited, Ogilvy & Mather Limited and Currency Communications Limited.
Tips for getting employment
For those who want to pursue a career in advertising and public relations, internship can prove to be the key to open the door to the advertising world.
Advertising universe always welcomes creative ideas and new ideas and concepts. Although in India this industry is less developed than Western countries, but it has adapted itself in the changing environment.
Expertise in any topic from the accredited institution with excellent communication ability will benefit you compared to your other peers.
Some Popular institutions
Indian Institute of Mass Communication, Aruna Asaf Ali Marg, JNU, New Campus, New Delhi – 110067, (www.iimc.nic.in)
Mudra Institute of Communication, Shaila, Ahmedabad- 380007, Gujarat (www.mica-india.net)
Narsi Monjee Institute of Management Studies, VL Mehta Road, Vile Parle (West), Mumbai-400056, Maharashtra (www. Nmims.edu)
Javier Institute of Communication, St. Xavier’s College, 5, Mahapalika Marg, Mumbai-400001, Maharashtra (www.xaviercomm.org)
Symbiosis Institute of Media Communication, Pune (www.simc.edu)